The Firm
An institution, built like the companies it serves.
Founded in San Diego. Focused on the government contracting middle market. Aligned with the owners who build it.
Why We Exist
A company in this market can be advised by people who have never touched a government contract, or bought by people who see only the contract and not the company. Owners deserved a third option.
Sunset Coast was built around a simple observation: the firms that keep the mission running are founder-held, middle-market, and chronically underserved. Too small for the bulge bracket. Too specialized for generalist advisors. Too important to be left to either.
So we built the institution we believed should exist. One firm that can advise the company, run the transaction, steward the proceeds, and, when the fit is right, become the buyer itself. Each practice sharpens the others. All of them answer to the same four words.
How the firm is built
Four entities, one standard.
Each arm carries its own disclosure and stays in its lane. The sentences below appear the same way everywhere the entities are described.
The institution
Sunset Coast Partners
The umbrella over four practices: strategic advisory, M&A advisory, wealth management, and private equity. Headquartered in San Diego, working across the United States.
The investment arm
Sunset Coast Capital
Sunset Coast Capital is the investment arm of Sunset Coast Partners. It acquires government contracting businesses with $2M-$20M in revenue, one company at a time, with no fund clock forcing an exit.
The advisory arm
Sunset Coast Advisors
Sunset Coast Advisors is retainer-based. No success fees. Not a broker-dealer. Advisors publishes the GovCon IQ Market Score and the insights on this site.
The technology arm
cloudcorps
cloudcorps prepares defense contractors for CMMC: readiness, remediation, managed gov-cloud enclaves, AI systems, and custom software. Not a C3PAO; it does not certify.
Principles
Four words we are held to.
Direct
We lead with specifics and state conclusions clearly. If the number is disappointing, you will hear it first and plainly, with the reasons attached. Precision is a form of respect.
Advisory
We are a sounding board with a point of view, not a sales process with a deck. We put options on the table, tell you which one we would take, and respect whichever you choose.
Human
Every company we touch has a person behind it with goals, a family, and a finite amount of energy. The right answer for the business is only right if it works for the owner.
Numbers-forward
We quantify everything we can. A range with drivers behind it beats an adjective every time. The math never replaces the narrative, but it always leads it.
Leadership
Jed Morris
Founder
Jed Morris founded Sunset Coast after a decade on active duty in the United States Air Force, where he worked in finance and defense acquisition: the buying side of the table every government contractor sells to. He deployed twice, then spent four years across Microsoft, AWS, and HP before building and operating a company of his own.
He holds an MBA from NYU Stern and is based in San Diego. That vantage point shapes the firm. Sunset Coast reads a contractor the way the customer does, values it the way a buyer does, and advises it the way an owner deserves.
- Service
- United States Air Force, ten years active duty, two deployments
- Discipline
- Finance and defense acquisition
- Industry
- Four years across Microsoft, AWS, and HP
- Education
- MBA, NYU Stern
- Operator
- Owned and operated a company at $2.5M revenue and 35 employees
- Based
- San Diego, California
Sectors
- Defense01
- Aerospace02
- Advanced Manufacturing03
- Enterprise Software04
Geography
- United StatesNationwide
- San Diego, CaliforniaHeadquarters
Readiness assessment · About three minutes
Is my company ready to sell?
Twelve yes or no checks, weighted the way buyers weigh them. A grade, and the three fixes to make first, in order.