Author · Founder, Sunset Coast Partners
Jed Morris.
Founder of Sunset Coast Partners. Writes the insights on this site and answers the contact form personally.
- Service
- United States Air Force, ten years active duty, two deployments
- Discipline
- Finance and defense acquisition
- Industry
- Four years across Microsoft, AWS, and HP
- Education
- MBA, NYU Stern
- Operator
- Owned and operated a company at $2.5M revenue and 35 employees
- Based
- San Diego, California
Biography
Jed Morris founded Sunset Coast after a decade on active duty in the United States Air Force, where he worked in finance and defense acquisition: the buying side of the table every government contractor sells to. He deployed twice, then spent four years across Microsoft, AWS, and HP before building and operating a company of his own.
He holds an MBA from NYU Stern and is based in San Diego. That vantage point shapes the firm. Sunset Coast reads a contractor the way the customer does, values it the way a buyer does, and advises it the way an owner deserves.
Sunset Coast Capital is the investment arm of Sunset Coast Partners. Sunset Coast Advisors is retainer-based. No success fees. Not a broker-dealer.
Valuation assessment · About five minutes
What is my company worth?
Most owners find out at the worst possible time: after the letter of intent arrives. Get a clear-eyed, indicative range in about five minutes, and see exactly which drivers move it.